Picture your business as a car on the road of life, the fuel in it, is your
Brand Plan.

Is your current brand plan leaving your business parked on the shoulder, with the hood up, hazard lights blinking, possibly there's a sound you don't recognize & even a plume of smoke?

Brand Planning is not something we do in our spare time, or the time that's left over in the day...wait, who seriously has time left over in the day anyway?

While creating a Brand Plan, need not be an overly complicated process, it does take dedicated time, effort and focus to chart the course of your brand as it relates to the growth of your business.
By the way....a Brand Plan....is NOT a business Plan...that's another post entirely come to think of it..

Here are the 3 models that make up a Bulletproof Brand Plan…

When combined, they help you to ensure that every action you're taking for your brand, is one of intent, pace and purpose...and well, it keeps your "car" on the road.

Positioning - clarifies where you want the brand to sit in the minds of your consumers - and what sets it apart from any other business or competitor.

Resonance - Is that plan to create lasting relationships & loyalty, based on every interaction the customer has with your business.

Value - Just as a pond ripples with a pebble tossed in...when it's done right, an airtight value model sees that every action in the business, creates a profitable ripple effect.

If you're struggling with your brand planning, now is probably the best time to call in that tow truck or branding mechanic (that would be me) to get you back on track.

Contact connect@parallaxbrandconsulting.com for a free discovery call today!